FishChoice provides actionable information and innovative solutions to improve seafood sustainability
Healthy oceans and thriving communities actively supported by businesses, governments, and NGOs
In 2008, FishChoice launched with an idea for a website to help companies find sustainable seafood. Since then, we have grown into a technology-first organization that believes online platforms can transform the seafood industry by giving thousands of businesses the information they need to take action on sustainability.
Problem: Without the right information, companies cannot take the right actions
The seafood industry has an enormous impact on ocean health and fishing communities, and seafood companies need accessible, comprehensible, and trustworthy information to understand and address these impacts. Understanding the sustainability status of their sources, where to buy seafood that meets their sustainable seafood commitment, and whether fishery improvement projects (FIPs) are making progress is essential for sustainability commitments to lead to impact. And as seafood businesses expand their sustainability efforts to include legality, traceability, and social responsibility, their need for useful, credible information is only increasing.
Solution: FishChoice creates online tools that give thousands of seafood businesses the actionable information they need to move ahead on sustainability
FishChoice finds new ways to solve persistent information challenges in the sustainable seafood movement that hinder progress. By speaking the languages of business, conservation, and human rights, we turn information into action by making it clear and easy to access online. With the right information, businesses can determine the best ways to support and engage with the sustainable seafood movement, improving their own sustainability progress in the process.
FishChoice is a founding member of the Conservation Alliance for Seafood Solutions. The Alliance was formed in 2008 to build communication and coordination among conservation organizations working to promote sustainable seafood. Together, the Alliance created the Common Vision for Sustainable Seafood that serves as a roadmap to help seafood businesses develop and implement practices that support environmentally sustainable fishing and aquaculture production.
FishChoice is a 501(c)(3) nonprofit funded by private foundations and individual donors. Join us in our mission of creating solutions that accelerate sustainability in the global seafood industry by making a tax-deductible donation.
Tax-deductible donations can be mailed to:
FishChoice Inc. | P.O. Box 531 | Fort Collins, CO 80522
Donation inquiries? Fill out our online contact form.