Acari | El Diablito

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Acari takes a hated, feared and invasive armored catfish or the 'devil fish', as it's known colloquially in Mexico, and turns it into great-tasting, healthy food. The devil fish is a serious problem in Mexico, where it now accounts for over 70% of freshwater capture, decimating the small-scale fishing industry on which tens of thousands of fishermen depend. Acari hires these affected fishermen and flips the script on the devil fish, envisioning a day where the devil fish is no longer viewed as a curse but rather a blessing to help solve economic and nutritional issues in Mexico.

The business sells frozen, boneless fillets and has also created a jerky, El Diablito. Because of the devil fish's mild flavor and firm texture, El Diablito tastes and feels like beef jerky, but without the environmental impact associated with traditional meat farming. There are no concerns about overfishing here as Acari is helping to restore the natural ecosystem of Southern Mexico with its sustainable product. Every batch of El Diablito is made without nitrites or other chemical preservatives and is crafted to deliver a protein-dense, Omega-3-packed snack perfect for outdoor adventures, workouts or office munching. Acari is confident that once consumers try it, El Diablito's bold and innovative flavors will keep them saying "quiero más."