My FishChoice – Getting Started
Create an Account/Login
Navigating and Using My FishChoice
Preparing a My FishChoice Sustainability Assessment
Steps to Create Seafood Items for the Sustainability Assessment
Running the Sustainability Assessment
Adding Favorites- Suppliers, Products, Sources, Seafood Guides
- If you do not have an account on FishChoice.com, you can quickly create a free account by going to the “My FishChoice” area in the top right corner of the website and selecting the ‘Join’ option from the drop-down menu
- If you already have an account, simply login and get started (if you don’t recall your password, you can reset your password by providing either your username or email address when you registered)
- For restaurants that are participating in the Seafood Watch or Smart Catch programs, please contact the program to get the validation code you need to include when you register for a new account or add to your contact information in your account.
- You can access your My FishChoice account at any time by selecting the navy “My FishChoice” button in the top right navigation panel of the website.
- While logged in, you will see several content areas of the website will be available to add to your favorites so you can track them or reference them at any time. These content areas are: supplier profiles, suppliers’ products, seafood sources, and seafood guides. Each of these will be explained in further detail below.
- For businesses that want to use the My FishChoice Sustainability Assessment feature, you can quickly access this by clicking on ‘My FishChoice’ and then looking for the pie chart – clipboard button.
- My FishChoice Sustainability Assessments are designed to enable businesses to assess and maintain the sustainability of seafood by creating a list of seafood items through a simple online form. As sustainability information is updated, corresponding seafood items in the assessment will automatically be updated with the new changes.
- Before using the online system, we strongly recommend collecting the following information on your seafood in advance: seafood common name (according the U.S. FDA), seafood origin (this is where the seafood was caught, not processed, and the level of specificity needed for the assessment varies by species), and seafood harvest method (fishing method(s) or type of aquaculture operation).
-For seafood common name, we have a search function where you can enter a market name or scientific name to identify the name used on the FishChoice.com platform. In nearly every case, the names used are consistent with the U.S. FDA Common Name, notable exceptions are dolphinfish (mahi-mahi) and giant perch (barramundi).
- To start creating a sustainability assessment, click the sustainability assessment button on your My FishChoice start page and then click the ‘Create an Assessment’ button.
- Next, assign a name to the assessment. You can create as many assessments as you would like, but the assessments can’t be combined at this time. Businesses that have multiple locations, may choose to create separate assessments for each location.
- Once you have assigned a name for your assessment you are ready to start populating the assessment with seafood items.
- Important note: in order to identify the sustainability rating for any given item, steps 1 and 2 are required to be entered with options available in the menus. Step 3 is strongly recommended if you want an overall picture of the sustainability of your seafood (or if you are in a program that asks for it).
1. Select Seafood Product (species) – start typing the name of the seafood item in the autocomplete form and select the species from the menu. If you are having difficulty identifying the seafood species please contact your supplier & make sure you are referring to our seafood species search list.
-Seafood species not available? The system currently has over 300 species of seafood, but certainly not all seafood, if your seafood item is not included, you can leave this field blank and add information in the item description. In this case, please check the box to the right and enter what information you have and this will be sent to FishChoice to investigate further.
-Item Description (Optional): You can use this text field to add descriptive information to help you identify the seafood item. Ideas include: product spec, menu item, SKU, etc…
2. Select Seafood Source – the options available in step 2 are narrowed down to match the available options that only pertain to the species you identified in step 1. These options are a combination of seafood origin and wild/farmed harvest method.
-Seafood origin: Your seafood origin information may be an exact match to one of the origins available, or your origin information may fall under one of the seafood origin options. If your seafood origin information is broader than any of the available options, you will need to get more specific origin information to get the most accurate sustainability assessment. If your seafood origin information is simply not one of the options available you should select the ‘All Other Origins’ option.
-Fishing/farming method: Once you’ve identified the matching origin information, please review the options for harvest methods that are coupled with the matching origin information and select that from the menu. If you identified the origin information, but your seafood came from a harvest method not listed, please select the ‘All Other Origins – All Other Fishing Methods’ Option.
-You don’t know the origin &/or harvest method: if you don’t have one or both pieces of this information, you can leave Step 2 blank and it will show up as an ‘Unknown’ in your assessment. You can then take this question back to your supplier to get the necessary information.
-Your sourcing information is not included in the menu of options: In the scenario that you have all the sourcing information, and the option is not included, you can submit that information to FishChoice.com by checking the box to the right “Seafood Source Not Listed” and this will be sent to FishChoice for review. In this case, it is still recommended that the “All Other Origins – All Other Fishing/Farming Methods” option be selected from the menu as a placeholder until the FishChoice team has had a chance to review your submission and advise on next steps.
Sourcing Details (Optional): You can use this text field to add additional information on where the seafood item came from and where you got the information on the seafood’s origin. Ideas include: fishing vessel, fishing port, aquaculture farm, city/town, etc…
Supplier Name (Optional): You can use this text field to add the name of the vendor that sold you purchased the item from directly &/or the primary producer of the seafood product if you have it.
3. Add Volume – this step isn’t required to identify sustainability, but is recommended to get the most value out of the sustainability assessment. You will want to identify a general time period for how you enter your seafood volume. The start and end dates default to a one-week time period, but these can be adjusted as you need. You can also create multiple volume/date entries for each seafood item. Please note that if you enter a volume amount, you must enter a date range or the system will not be able to run the assessment. Additionally, if you want the system to track any sustainability changes over time, a volume and date range must be included, and if you don’t have the volume, you can simply enter a volume of 1 in the volume field with the corresponding start and end dates you carried the item.
- At any point you can save your item to your assessment list by clicking the “Add Item…” button below step 3. The assessment list will save the most recently added item to the top of the list.
At any point in creating your seafood assessment list you can click the orange “Run Assessment” button in the right corner of the screen above your assessment list. When your assessment runs, it will start by showing all items you have entered (you can change the time period).
Your seafood assessment has 3 main areas:
- Item-by-item sustainability assessment table that shows the sustainability rating of your seafood item
- Sustainability summary pie charts that show sustainability by item count and by volume
- Sustainability category column charts that show the different sustainability categories and the volume of seafood categories in each sustainability category.
Additionally, each of the columns is sortable by alphabetical or numerical order, and the far right ratings column is sortable by best-to-worst sustainability rating (the default order of the table each time the assessment runs). Other Details of your sustainability assessment are as follows:
- The title you assigned for your seafood assessment is at the top of the page
- A date for when you last updated items in your sustainability assessment
- The date for when the most recent sustainability updates were made to the sustainability information
- A time filter you can adjust to run the assessment for a specific date range (only works if you entered volume with dates)
- A downloadable CSV file of your sustainability assessment
- A print-out of your sustainability assessment
- Favorite Suppliers: Your Favorite Suppliers list includes contact information and a link to their supplier profile. Look for suppliers on the Supplier Directory and add them to your favorites by clicking on the "Add to My Suppliers" link under the supplier name on their profile page.
- Favorite Products: Your Favorite Seafood Products includes the corresponding FishChoice Supplier Member for that product, specific sourcing details of that product provided by the supplier, the current sustainability ratings and certification information, and links to any corresponding seafood guides on FishChoice.com. Look for seafood products on the Seafood Search or Product Directory and add them to your favorites by clicking on the "Add" button on a seafood product page.
- Favorite Sources: Your Favorite Seafood Sources includes current ratings for specific sources of seafood along with links to any matching products from all suppliers on FishChoice.com. Add seafood sources to your favorites from our seafood ratings search by clicking "Add" on the far right of the seafood source details row.
- Favorite Seafood Guides: Your Favorite Seafood Guides includes a link to the webpage on FishChoice.com, the scientific name of the species, and the date that the seafood guide was last updated. Look for seafood guides by finfish or shellfish and add them to your favorites by clicking "Add to My FishChoice" link outside the bottom right corner of the seafood image.