FishChoice Launches Sustainable Seafood Calculator Application

New Sustainable Seafood Reporting Application Available for Businesses

Online Application Enables Businesses to Self-Assess the Sustainability of their Seafood

Sustainable Seafood CalculatorFort Collins, CO – September 28, 2015. Powered by, in partnership with the Monterey Bay Aquarium Seafood Watch® program and Seattle Fish Co., the new Sustainable Seafood Calculator application enables businesses to self-assess and track the sustainability of their seafood.

“We partnered with to create the Seafood Calculator to allow our customers to easily and accurately rate the sustainability of their seafood,” says Derek Figueroa, COO of Seattle Fish Co. “The Seafood Calculator is a valuable and straightforward tool that makes it easy for Seattle Fish Co. to deliver up-to-date information to our customers and allow them to drive real change.”

Chefs, retailers, distributors, and others register for a free account and can immediately start creating one or more lists of their seafood inventory. At any time, users can calculate sustainability where they will be directed to a dashboard with a table of their seafood inventory matched with corresponding up-to-date sustainability information. The dashboard also includes a collection of charts summarizing their seafood categories by overall sustainability and by individual sustainability categories. Additionally, users of the application receive email notifications when there are updates to the sustainability of any of their items. 

Currently, over 500 companies have tested the application and use it to track and report the sustainability of their seafood. Chefs are some of the main businesses benefiting from the application. According to Sheila Lucero, Executive Chef, Jax Fish House and Oyster Bar, “We are committed to our sustainability practices and being able to utilize the Seafood Calculator has been a beneficial tool to our chefs.” The sustainable seafood calculator can be found at   


FishChoice, Inc. (FCI) is a registered 501(c)(3) nonprofit that is funded by private foundations.  FishChoice works directly with the Monterey Bay Aquarium Seafood Watch® program, Ocean Wise, NOAA Fisheries, the Marine Stewardship Council, the Aquaculture Stewardship Council, Global Aquaculture Alliance, and Fair Trade USA in providing science-based, up-to-date sustainable seafood information and tools for businesses. For more information please visit