FishChoice Launches New Sustainable Seafood Self-Assessment for Businesses

Industry Platform Gives Businesses Up-to-Date Analysis on Sustainability of their Seafood

My FishChoice Sustainable Seafood PlatformFort Collins, CO – June 13, 2017., one of the largest sustainable seafood platforms designed for businesses, has launched its new My FishChoice Sustainable Seafood Platform. The new platform allows registered members the ability track content from the website in personalized dashboards with the key feature being a new seafood sustainability assessment tool enabling businesses to better address sustainable seafood on their own. 

“As part of our Smart Catch pilot program, we are using this tool to help chefs better understand the fish and seafood they are serving,” says Katherine Miller, Senior Director, Food Policy Advocacy for the James Beard Foundation. “This new tool manages and updates the sustainable seafood information for chefs and makes it easy for them to get additional information and make changes to their menus. Using this tool, chefs are empowered to make a greater positive impact on our seafood supply.”

The new assessment tool is the key feature of the new My FishChoice Sustainable Seafood platform that is now available at no-charge for interested businesses. The sustainability assessment’s online dashboard provides businesses with an up-to-date item-by-item sustainability analysis of their seafood products, several charts that show total and segmented sustainability details, and tracks changes in sustainability over time. According to Justin Boevers, Director of Operations at FishChoice, “Sustainable seafood information is becoming more complex and changing more frequently. Last year alone, we saw over 300 updates on sustainable seafood assessments. We want to increase the ability for businesses to address seafood sustainability on their own, and our new platform is a big step in that direction.” 

Additional features of the My FishChoice Sustainable Seafood Platform include ‘My Suppliers,’ ‘My Products,’ and ‘My Sources’ dashboards that pull content from’s 500+ Supplier Members, 4,400+ product listings, and 2,500+ sources of sustainable seafood assessments respectively. Future plans for the My FishChoice Sustainable Seafood Platform include business guidance on implementing sustainable seafood, development of sustainable seafood transparency reports, and the inclusion of opportunities to support seafood improvement projects and programs.   

About FishChoice

FishChoice, Inc. (FCI) is a registered 501(c)(3) founded in 2008 that is dedicated to helping businesses advance their seafood sustainability efforts on their own. FishChoice creates tools and provides resources that make it easier for businesses to buy and sell sustainable seafood. By collaborating with both the leading sustainable seafood programs and leaders in the seafood industry, FishChoice advances sustainability in the global seafood industry. For more information please visit