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Dear Friends and Partners,
Please notice a few changes to the FishChoice.com newsletter this month; we will be including some FishChoice.com statistics as well as the most recent changes in seafood ratings and certifications from our partners. The newsletter will also continue to feature a company currently listed on FishChoice.com that exemplifies FishChoice.com's mission of connecting commercial buyers with the most sustainable products.
Thanks to user feedback and in the effort to increase the value and ease of use for the website, FishChoice.com will be modifying how users view products as well as adding other elements to the site to make it easier to connect buyers and sellers of sustainable seafood. Please stay tuned to find out when these changes are included.
Warmest Regards,
Richard Boot
President, FishChoice.com
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 FishChoice.com Website Updates:
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FishChoice.com numbers as of June, 2010:
- 125 Suppliers
- 587 Posted Products
- Over 1300 Registered Users
Some of the new FishChoice.com products posted in the past several weeks include:
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Producer Spotlight
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Sea To Table LLC.
 Sea to Table Connects Fish, Fishermen and Chefs
Michael Dimin got into the fish business by accident while on vacation with his family on the Caribbean island of Tobago in 1996. He and his family went fishing one day with local fisherman "Double D" on his boat I Got Dream. The fishing was good and when they returned they noticed the local fleet had a lot of good-looking fish, but nowhere to sell it. A native New Yorker, Dimin figured that there were chefs back in the Big Apple who would love to get their hands on fish this fresh without having to deal with the existing supply chain. Connecting fishermen directly with chefs and thereby shortening the distribution chain and delivering fresher fish from sustainable fisheries seemed like a winning business plan.
Together with his son, Sean, Dimin figured out the logistics and formed Tobago Wild and started buying fish off the docks and beaches and sending it overnight right to the restaurant's front door. Soon after, they figured, why stop at Tobago? Sean hit the road and found fishermen in the southeast that could ship their catch right from their boat and Dixie Wild was born. Next, Sean got a plane and headed to  Alaska, the mother lode of sustainable seafood, and rounded up some Alaska fishermen to feed his chef clientele's growing demand by offering them the freshest salmon, halibut, sablefish and rockfish, and named this venture Alaska Wild.
Today under their umbrella company, Sea to Table, the Dimins supply sustainable wild seafood to leading chefs around the country. Sean sums it up accordingly, "Chefs want to feel connected to the food they buy. Fishermen need better markets, and to know where the fruits of their hard and dangerous labor are enjoyed. Developing the relationships and infrastructure to overnight deliver wild sustainable seafood creates these values."
Sea to Table's handline harvested wild mahi mahi from Tobago is rated as a "Good Alternative" by FishChoice.com partners, click here to learn more. Sea to Table has several other sustainable products on FishChoice.com from Alaska, North Carolina, and beyond such as:
Yellowfin Tuna
Spot Prawns
Wahoo
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Sustainable Seafood Rating and Certification Changes:
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Blue Ocean Institute
- Hoki - New Zealand, Macruronus novaezelandiae, rating upgraded to GREEN - products available on FishChoice.com
Marine Stewardship Council
- South Africa hake trawl fishery is recertified - products available on FishChoice.com
- Eastern Canada offshore sea scallop fishery gains MSC certification
- North Pacific albacore fisheries earn MSC certification
- Norweigian cod and haddock fisheries obtain MSC certification
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