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Blue Ocean Institute
Blue Ocean Institute (BOI) is located on the East Coast of the United States, but has a global reach. Their name is well known in conservation circles. BOI's From Sea to Table program uses a quantitative color-coded ranking system with green for most sustainable and red for least sustainable, with varying shades in between. Blue Ocean’s seafood guide also has indicators for high levels of mercury or PCBs, which can pose a health risk to adults and children.
Blue Ocean Institute’s rankings are supported by publicly available reports that are generated by BOI using methodologies created by BOI. In the absence of a BOI ranking, BOI defaults to rankings that are generated by the Monterey Bay Aquarium’s Seafood Watch Program, these rankings are supported by reports that are publicly available through the Seafood Watch Program.
BOI has also created a training program for chefs with Chefs Collaborative to guide chefs and restaurateurs toward practicing seafood sustainability.
BOI is well-known among consumers and environmentalists alike. Their name is synonymous with research, public outreach, and inspiration to help people take action on behalf of the sea.
GREEN  |
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Species is relatively abundant, and fishing/farming methods cause little damage to habitat and other wildlife. |
LIGHT GREEN  |
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Species has medium to high levels of abundance, or fishing/farming methods cause some damage to the environment. |
YELLOW  |
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Some problems exist with this species' status or catch/farming methods, or information is insufficient for evaluating. |
To learn more about Blue Ocean Institute please visit www.blueocean.org.
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FishWise
FishWise is a non-profit seafood sustainability consultancy dedicated to promoting ocean conservation through partnerships with key players in the industry. FishWise partners with retailers, distributors, fishers, aquaculturists, and other stakeholders to create a more transparent chain of custody and to increase the amount of sustainable seafood available to American consumers. Using a variety of tools and programs including point-of-purchase materials, employee training, strategic planning, publicity, scientific fishery analysis, and sourcing support, FishWise is paving the way for a more sustainable future for the seafood industry.
FishWise uses the rankings of the Monterey Bay Aquarium's Seafood Watch Program. Also, FishWise science staff develops reports using Seafood Watch methodologies for fisheries relevant to our partners that are unranked or have outdated rankings. These reports are reviewed by Seafood Watch and result in a new ranking. All reports are made public by Seafood Watch and/or FishWise.
Please contact FishWise directly to learn more about their programs.
GREEN  |
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Best Choice, This fish is being caught sustainably, with minimal impacts on the ecosystem. |
YELLOW  |
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Some Concerns, Populations may be healthy, but other problems such as negative impacts on the ecosystem or poor fishery management exist. |
To learn more about FishWise including how to become a FishWise member please visit www.fishwise.org.
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Marine Stewardship Council (MSC)
The Marine Stewardship Council (MSC) operates a global seafood certification program under which wild capture fisheries can become certified as sustainable, environmentally responsible and well managed, based on a rigorous scientific methodology and independent assessment. Seafood products from certified fisheries that have passed assessment to the MSC standard may carry an MSC eco-label, the most recognized and credible seafood eco-label in the world. MSC also operates a Chain of Custody traceability program to ensure that seafood bearing the MSC label is monitored all the way through the supply chain to the end consumer.
To use the Marine Stewardship Council's eco-label, a seafood buyer will need to contact MSC to become certified in their Chain of Custody. All fishery and supply chain certification assessments are conducted by an independent third party. The MSC can provide further information and a list of companies accredited to certify to their standard.
If you are already MSC Chain of Custody-certified, FishChoice.com will help you find more products that bear the MSC certification.
To learn more about the Marine Stewardship Council please visit www.msc.org.
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Monterey Bay Aquarium's Seafood Watch® Program
The Monterey Bay Aquarium’s Seafood Watch program provides comprehensive seafood sustainability recommendations useful for any U.S. seafood buyer. In addition, Seafood Watch provides resources for seafood retailers and restaurants including training materials, tools specific to the professional seafood buyer, consumer pocket guides (wallet cards that tell consumers what seafood is ranked in each of their color categories) and other point of purchase (POP) materials. Complete information about the program, including science-based, peer-reviewed reports on over 300 farmed and wild-caught seafood items, can be found on their website, www.SeafoodWatch.org
Seafood Watch developed a seafood ranking system and methodology that uses green for best choices, yellow for good alternatives and red for products to avoid. Many other NGOs use a ranking system that is based on the Seafood Watch methodology. Seafood Watch recommendations are updated regularly and made available to the seafood industry as well as consumers on tools ranging from convenient pocket guides to comprehensive listings.
Since its inception in 2000, Seafood Watch has distributed over 30 million pocket guides. Seafood Watch is currently working with the two largest food service providers in the U.S. to help them shift their seafood purchases towards sustainable sources and has over 190 partner organizations in North America that help spread the word and distribute Seafood Watch pocket guides to their visitors and customers.
GREEN  |
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Best Choice; Species is abundant, well managed and caught or farmed in environmentally friendly ways. |
YELLOW  |
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Good Alternative; Species is an option, but there are concerns with how they’re caught or farmed - or with the health of their habitat due to other human impacts. |
To learn more about the Monterey Bay Aquarium's Seafood Watch program please www.seafoodwatch.org.
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New England Aquarium
Located in Boston, MA the New England Aquarium is a world-renowned ocean research, conservation and education organization that is an active member of the sustainable seafood movement. The New England Aquarium strives to improve the environmental responsibility of seafood supply chains by rewarding progressive action on the part of business and industry and raising awareness of environmentally responsible seafood among consumers.
As part of these efforts, the New England Aquarium provides sustainable seafood advice to some of the world’s largest seafood retailers, restaurant chains and suppliers. The New England Aquarium advises its partner companies on approaches to ensure greater environmental accountability throughout their supply chains. Utilizing in-house technical expertise and tools, services offered include, but are not limited to: seafood sourcing evaluations and recommendations, seafood policy development, employee trainings, and development of collateral and marketing materials.
The New England Aquarium ranks seafood species for FishChoice.com using its own methodology and scientific expertise, and defers to approved selections from The Monterey Bay Aquarium’s Seafood Watch Rankings list in the absence of a New England Aquarium ranking.
New England Aquarium indicates preferred Ocean-Friendly choices with the term 'A-list'. If you cannot find what you're looking for on the A-list, acceptable alternatives are indicated with the term 'B-list'.
A-LIST  |
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Preferred Ocean-Friendly choice
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B-LIST  |
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Acceptable alternative |
To learn more about the New England Aquarium please visit their website.
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SeaChoice
Sustainable Seafood Canada is a coalition of leading Canadian conservation organizations working together via the SeaChoice program to raise public awareness of the threats to oceans and the solutions that sustainable fisheries offer. Sustainable Seafood Canada brings together broad national expertise from the Canadian Parks and Wilderness Society – BC Chapter, David Suzuki Foundation, Ecology Action Centre, Living Oceans Society, and the Sierra Club BC.
Member organizations have a demonstrated history of engagement in markets-based campaigning and policy reform for fisheries.
A seafood buyer would want to choose SeaChoice as their ranking system if they were based in Canada, and wanted to use a ranking system that is backed by major Canadian environmental organizations.
Sea Choice uses the rankings of the Monterey Bay Aquarium's Seafood Watch Program. Sea Choice science staff also writes reports using Seafood Watch methodologies for fisheries relevant to Canadian buyers. These reports are reviewed by Seafood Watch and result in a new ranking. All reports are made public by Seafood Watch and/or Sea Choice
GREEN  |
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Best Choice: This species is currently fished/harvested sustainably and represents a best choice. Enjoy, while supporting responsible fishing and coastal livelihoods. |
YELLOW  |
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Some Concerns: Seafood that should be consumed infrequently, or when a green choice is not available. There are conservation concerns with the current populations or practices in this fishery. |
To learn more about SeaChoice please visit www.seachoice.org.
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